In honor of Flag Day on June 14th, now is the perfect time to explore the benefits of custom feather flags for advertising initiatives. Summer sales are heating up as more people return to in-store shopping this season. Your business can benefit from increased foot traffic if it is equipped with effective marketing materials. These eye-catching promotional items will help you maximize in-store sales or host a successful outdoor event. The reasons are many, but there are a few key reasons your business should use custom flags to achieve your seasonal sales goals.
Increased vaccination rates have many people feeling better about getting out of the house. In fact, the first quarter of 2021 saw a 28.5% increase in customers returning to in-store shopping. Better weather and increased consumer confidence should prompt your business to focus on highly-visible physical advertising strategies, like adding custom flags to your advertising arsenal.
In the digital age, it’s easy to get technology tunnel vision. However, a year spent in lockdown has many people looking away from their phone screens. Traditional out of home advertising (OOH) materials, like signs, banners, and flags, are powerful tools businesses can use to drive consumer behavior. Before you sink your entire marketing budget into online advertisements, consider this: in the past six months, 50% of U.S. adults have used a search engine to research an OOH advertisement.
This statistic illustrates the significance of a multichannel marketing strategy. Yes, having an online presence is necessary for mosy companies, but traditional advertising remains the typical first touchpoint for customer interaction.
Custom flags are portable, durable, and cost-effective promotional tools fit for indoor or outdoor advertising. Flags typically range in price from $14-50 and they have big returns on investment. For every dollar spent on out of home advertising, businesses can expect to see an average profit of $5.97.
The Nuts and Bolts of Flags
You can choose from a variety of options, including feather flags, teardrop flags, or car flags to spread your brand’s message. Two-sided print capability increases visibility, ensuring no customer misses your message.
The flag material and display hardware are made from high-quality materials which can withstand outdoor weather fluctuations. Additionally, these materials are lightweight, portable, and easy to assemble or breakdown, so they can be repurposed for other events. If your business has annual sales or seasonal promotions, design promotion-specific flags and banners. If you do a Fourth of July sale or a Summer Kickoff Sale each year, purchasing custom flags is a great option because you can use them for many years to come.
Storefront Flags
Brick and mortar shopping is back in session this summer. According to a recent Harris Poll, 62% of consumers plan to shop in stores at least one per week. If your business is in a shopping center or along a high-traffic roadway, you need an eye-catching advertising strategy so you don’t miss out on potential sales.
Storefront flags are a great addition to your business this season. Warm weather will encourage higher foot traffic, so it is important to share your company’s message with passersby. Use clear messages to create a sense of urgency. Simple designs with clean fonts and bold calls to action clearly communicate the behavior you wish customers to perform. Use attention-grabbing messages like “50% OFF SALE” or “GRAND OPENING” to drive in-store visits.
Pop-up shops and markets are popular summer shopping options. These events provide unique opportunities for your business to make an impression on new customers. Make the most of these opportunities by effectively branding your advertising materials.
Custom feather flags add height and movement to your event space, which directs customers’ attention to your message. Hiring a designer is a cost-effective way to ensure your flags reflect your company’s brand. Make a lasting impression with cohesive color choice, font, and logo usage. This consistency helps customers locate your brand after an event so they can continue an in-store or online relationship with your business.
In fact, 38% of American adults have visited a company’s Facebook page or message a company after seeing an out of home advertisement. Moreover, customers are 50% more likely to engage with a mobile ad after seeing an OOH ad. Since your company needs to make 5-7 impressions on a new customer before they remember your brand, flags are the perfect choice for outdoor event advertising. They’ll help you achieve those impressions thanks to their unique shapes, design choices, and height.
Custom advertising flags are lightweight and easy to store, so if your business has multiple locations or participates in events, this option is a must-have. Car flags are a great option to market your business on the go. Mobile services like groomers, home repair professionals, and restaurants with delivery options can benefit from car flags. This option turns company vehicles into mobile billboards. You can use car flags in conjunction with magnetic decals to spread your message while you are driving around in the market.
An 18 x 12 inch car flag costs less than six dollars. When you consider that one billion trips are taken on U.S. roadways every day, that’s a small investment to expose your brand to countless motorists.
Custom advertising flags can be powerful advertising tools when used correctly. According to Geller’s design theory, signs are most effective when displayed in close proximity to the point of action and the behavior the sign is promoting a person to perform. The behavior needs to be clearly communicated with polite language and convenient to perform. Proper placement and clear messaging will increase your flags’ effectiveness.
Out of home advertising will become a prominent marketing channel this season as more people return to in-store shopping. Prepare your business for the busy season with flags that will grab your customers’ attention in-store, at outdoor events, or on the go. Keep these considerations in mind as you design your custom feather flags to maximize their success.
References
OOH DRIVES MORE ONLINE ACTIVITY THAN BANNER ADS
OAAA
https://oaaa.org/StayConnected/PressReleases/tabid/327/id/5140/Default.aspx
In-store Shopping Up 28.5% Since Start of 2021
Small Business Trends
NEW STUDY: OUT OF HOME ADVERTISING DELIVERS $5.97 IN REVENUE ROI
OAAA
https://oaaa.org/stayconnected/pressreleases/tabid/327/id/4923/default.aspx
The Great Awakening
The Harris Poll
https://theharrispoll.com/wp-content/uploads/2021/03/Harris-Poll-COVID-1-year-FINAL-3.pdf
Advertising Statistics You Must Know
Small Business Trends
WELCOME TO THE UNITED STATES OF AUDIENCES
Outfront
https://www.outfrontmedia.com/media/-/media/files/mediakits/national-media-kit.ashx
National Household Travel Survey Daily Travel Quick Facts
Bureau of Transportation Statistics
Signage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign
NCBI
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5576639/
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